Priya Nair

Product Design & Print Specialist

Priya Nair trained as a graphic designer and spent four years doing production artwork for a mid-size promotional products company before discovering that the POD model let her work directly with the end customer rather than through a slow B2B sales cycle. She's since built a small portfolio of Etsy shops specializing in occasion-based personalized gifts — wedding, graduation, housewarming — and writes about the design and print side of POD that most business-focused blogs ignore. Her content covers substrate selection, color profile management, bleed and safe zone setup, and how to evaluate print quality from a supplier sample before committing to a product line. She believes most POD stores underinvest in print quality and overinvest in ads.